Welcome to my portfolio site! I built this website from the ground up - bought the domain, picked the theme and built it (yes, there was some coding involved), wrote the copy, designed the graphics, took most of the photos - to showcase my innovation, experience and leadership capabilities. I'd love to work with your organization.
I am a strategic, visionary marketing leader and I excel in driving brand recognition, customer engagement, and innovative web, marketing campaign and content strategies in dynamic, competitive markets.
My expertise lies in crafting integrated marketing campaigns and leveraging digital platforms to amplify audience reach and maximize ROI, especially with regard to inbound marketing. I deliver impactful projects and campaigns that resonate with target audiences and strengthen brand positioning through the alignment of creativity, data and innovation with business objectives.
I have a proven track record leading results-delivering web, SEO, content and social teams, and I bring an analytical approach to performance measurement, utilizing data-driven insights to refine strategies and optimize outcomes. I consistently deliver elevated productivity and market growth through building/managing project management and operational frameworks (integrated with gen AI for scalability), fostering cross-functional collaboration, and mentoring teams.
I help cultivate lasting customer relationships, increase customer lifetime value and drive measurable results while thriving in fast-paced environments that demand creativity and precision.
- Data + Reporting Analysis
- Integrated Full-Stack Marketing
- Content Marketing + Strategy
- Web UX, SEO and Conversion Rate Optimization
- Team Leadership + Training
- AI Workflow + Scalability Integration
- Brand Equity
- Thought Leadership
- Project Management
- Stakeholder Communications
- Interviewing + Production for Media Formats i.e. Podcasting, Video, Social
- Campaign Launch + Oversight
- Budgeting, Cost Control, Quality Analysis
- Complex Problem Resolution
- Empathetic, Customer-Obsessed Marketing
- Data-Driven Decision Making
- Public Speaking + Emceeing
- 320% growth of inbound pipeline over 2 years (learn more)
- SMB to ENT SaaS upmarket move with 37.4% increase in avg contract value over 2 years
- 136% increase in average sales price of bookings from organic channels over 9 months (learn more)
- 115% increase in global site conversion rate from organic channels + 48% increase via all channels (including paid) in targeted 2-month program (learn more)
- 572% organic social follower increase + 4.2 million impression growth during editorial program management over 3 years
- BA journalism, minors fine art + business marketing Kelly School of Business @ Indiana University, Bloomington
- Zink Element Marketing Consulting - 2020-present
- Golden Women in Business, marketer-at-large, consultant - 2023-present
- 30-week Intro to Improv program, Second City Chicago, 2016-17; Stand Up 101, Rise Comedy Denver, 2024
- Applied Interaction (UX) Design, ADMCi Foundation, 2014
- Founder + chief content/creative officer of travel editorial brand + website colorandcuriosity.com - Mar 2020 - present
- Website CRMs, WordPress \\ Salesforce, Hubspot, Marketo
- Google Analytics/GA4, Google Search Console, Looker Studio, SEMRush
- Google Ads Manager, Bing Ads, Gartner Ad products \\ Meta Business Manager, Hootsuite, Everyone Social
- ChatGPT, AI LLMs/engines, GlimpseAhead AI
- ZoomInfo, Terminus \\ Canva, PhotoShop, Microsoft Office, Google Office
- RSS America, BuzzSprout, Riverside \\ Atlassian (Trello, Jira), Notion, Slack
working with me
/ testimonials from team members + managers"As a manager, Megan excelled in guiding her team to success by creating a culture of trust and autonomy. She knew when to provide direction and when to step back, allowing us the freedom to do our best work while always ensuring that we were aligned with the organization’s broader goals.
One of Megan's standout qualities was her incredible ability to manage and leverage data. She didn’t just rely on numbers—she had a talent for digging into data, analyzing it deeply, and then turning it into actionable insights. Her ability to "tell the story" behind the data helped the team make informed decisions.
Another strength of hers is her collaborative mindset. She made it a priority to understand the needs and objectives of other departments, ensuring that our team could provide the right support where needed. In addition to her professional skills, Megan is an inspiring leader with a natural ability to build relationships and foster a positive environment. She has a rare combination of strategic thinking, data mastery, and leadership that sets her apart as a truly exceptional VP."
"Megan is an enthusiastic and transparent leader, always eager to collaborate with other teams and turn ideas into tangible results. With a strong grasp of inbound marketing and lead generation, she continually seeks ways to improve processes that drive revenue growth. Her deep SEO expertise has transformed content, ensuring it's not only well optimized for search engines but also makes sense to the target audience.
Whether it's web pages, client stories, blogs, or guides, Megan excels at creating high-ranking, engaging content. Goal-oriented and incredibly efficient, she ensures that any marketing project she leads will be successfully delivered on time.""I had the pleasure of working closely with Megan at InMoment on numerous initiatives, including crafting compelling case studies, designing and refining web page content, creating engaging blogs, and coordinating press releases for product launches. Megan’s leadership and clear guidance made every project not only seamless but also highly impactful.
One of Megan’s standout qualities is her ability to provide thoughtful, actionable feedback that elevates the work of everyone around her. She’s exceptionally skilled at setting clear expectations while fostering a collaborative environment.
Megan’s expertise in organic demand strategy and her passion for innovative content creation were instrumental in driving the success of our projects. She leads with a collaborative spirit, a sharp strategic mind, and a genuine commitment to helping others grow, making her an invaluable asset to any team."
"I was fortunate to manage Megan for a little over a year at ReviewTrackers. She came in as our new Content Marketing Manager when we were shifting our content/SEO strategy and the stakes were super high. Not only did she jump in and keep things moving in the right direction, she helped to elevate our content voice and creative output significantly.
On top of the great work she accomplished in my time at ReviewTrackers, she grew professionally with an intrinsic motivation that is hard to come by. She's a very thoughtful team member that brings a positive attitude to every conversation and project. Any team would be lucky to have her as a lead.""On top of being an absolute gem of a person, what sets Megan apart is her ability to think holistically. I admired watching her approach challenges with a big-picture mindset while also diving deep into the details when needed.
A natural-born leader, Megan has a remarkable talent for digging into data and using it to drive meaningful decisions."
results i drive
/ projects + key business resultsglobal organic + content marketing strategy
- 136% increase avg sales price of bookings
website and blog ux + lead gen update
- 320% increase in inbound pipeline
customer story workflow + site UX optimization
- 50% decrease production time + production volume increase
website ux + conversion rate overhaul
- 115% increase in global site conversion rate


