marketing, web ux + CRO

website ux + conversion rate overhaul

challenge
The InMoment website was not set up to be a well-oiled machine to generate leads or pipeline and messaging was vague and non-differentiating. Website workflow was unorganized, non-transparent and not as collaborative as it could be, complicated by many stakeholders, including executive leadership, buyers, investors and more.
solution
I worked with stakeholders to create an efficient and optimized web project management framework including intake systems, project trackers, review process/guidelines, timelines, etc. Performed deep data analysis and leveraged technical SEO, UX best practices, competitive research to execute + oversee content production, optimization, design and dev.
result
After launch, saw a 115% increase in global site conversion rate for organic channels and a 48% increase via all channels (including paid) over a targeted 2-month program.
before

(click here for before)

after

(click here for after the web replatform + overhaul project launch)

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