(click here for before)
(click here for after site update project)
Since organic marketing channels, content strategy and brand visibility are essential to building trustworthy relationships with a brand's audience (and they can often yield lower customer acquisition cost and higher lifetime customer value than paid channels, I knew we had to optimize our content better for lead gen.
I leveraged deep data analysis to lead and manage the blog home page redesign project (above). I pulled user experience data as well as user search data to help us understand the nuances of our audience and design a solution accordingly. We realized people were confusing us with Google and thinking they could leave reviews for businesses, so we made sure to include clarity in our design. We also realized that people often searched for content by industry, and topic - it became a tentpole of the design. I also directed the team to work solutions into the design in order for us to tie stronger connections to the product, creating stronger comprehension, interest, relationships, lead gen and qualified pipeline.(click here for before-refresh layout and ux)
(click here for after layout and ux refresh project)
