marketing, content, web UX, lead gen proprietary thought leadership content for lead gen challengeIn a crowded, noisy market, ReviewTrackers needed to differentiate itself, improve online visibility, generate leads and boost SEO. I knew we needed strong, industry-leading proprietary IP/assets. No one was really producing reputation management thought leadership – and […]

marketing, web ux + CRO customer story workflow + site UX refresh challengeReviewTrackers revenue generating teams (sales, customer success + marketing) relied on customer stories/case studies to help communicate our product as a solution to buyers’ pain points. The process of producing these stories, however, was time-consuming, frustrating, and often […]

marketing, web ux + CRO, content site and blog ux + lead gen overhaul challengeThe ReviewTrackers website and blog were not reaching their full lead/qualified pipeline potential. We had big revenue goals to hit. During my management of content, inbound and demand gen programs at ReviewTrackers, I managed a large-scale […]

marketing, strategy + frameworks global organic marketing strategy + optimization challenge InMoment had acquired 4 companies and lacked a cohesive roadmap for their owned marketing channels. Historical data was lacking and the team structure (content being siloed to, let’s say, just the comms team, or just the product marketing team, […]